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4 Things to do Right Now to Kickstart Your New Game Dev Twitter/Instagram

Thought I’d make a quick post this week on a list of things you can do right now to kickstart your brand new social media account. I got the inspiration for this when someone in Devtalk+ was asking me for advice on their game dev / art Twitter that they hadn’t used for years so they were looking for a fresh start.

This guide is primarily for game dev and art accounts. However, other types of accounts can take some ideas and implement them as well. If you find any of these helpful or something I missed, please let me know!

Before we start… decide what your account will focus on. Will it be for your studio? Or promoting your graphic design to game devs? Or sharing your art to the world? This will make it much easier moving forward.

Note: for personal accounts (such as my own) they can have multiple aspects but can have 1 primary focus. For my personal account, I’ll RT fanart from anime and games I like and post about my chihuahua Leroy, but the primary focus is game development ideas and philosophies (i.e. not sharing my game dev progress but rather talking about game dev concepts like marketing).

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0 to 100 Instagram Followers Speedrun

It started when my friend (who requests to be unnamed) posted this in my marketing channel.

This friend has about 1k followers on their main art Instagram. One day they decided to make a new side account and just posted old art to it with good tags. Over the course of around 15 hours, they went from 0 to 20 followers.

As a marketer (but an artist first and foremost) this intrigued me. At this time I was only on Instagram with my company’s account (@CrystalGameWorks), but I didn’t fully understand it. However, this made me want to try something…

I’ve been drawing for, come November, an entire decade. I have a lot of art finished. Sure, a lot of it isn’t great, but there’s a fair amount of pieces from the past few years that are serviceable. While some of the pieces might not look great to me, someone else might think it looks fine. So, I started digging them up and created a challenge for myself.

On May 6th, I decided to create an art Instagram for myself and upload once or twice every day until my birthday, May 30th, or until I reached 100 followers. How quickly could a new account reach 100 followers? What’s the best ways to increase engagement? How do you get people to even notice you? These questions and more will be, er, somewhat answered…

Click page 2 to continue!