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Social Media Marketing for Indie Games – 2021 Guide

Hi, I’m Miko. I’ve been learning digital marketing ever since my first commercial game, That Which Binds Us, didn’t sell as well as I expected. Nowadays I do social media management at Studio ร‰lan and Virtuality Project as well as my own studio Crystal Game Works. I get asked a lot how new devs can promote their indie game and the short answer is “post interesting images consistently” but the long answer is, well, much longer. When does a new dev start posting? Where do they post? How do they post?

This series will be long. Treat it as a guide book. An advice list. Take some parts as solid rules and others as ideas you can mold into your own style. Figure out what works best for you and your game as you learn. Let’s get started.

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