I was playing around with Clip Studio Paint recently and was able to make several battle CGs. I made more than I’ll ever use, so I’m releasing them here under CC-BY 4.0.
You can edit these, adjust them, and more, even for commercial projects, just credit mikomikisomi.com. Please do not use these for anything bigoted including things that have homophobia, hate speech, and the like.
Feel free to comment or @ me on Twitter with how you use these, I’d love to see!
So a year or so ago I released my version of a social media calendar for indie game marketing. Now, I’ve spruced it up a bit.
What is a social media calendar?
A social media calendar is basically a cheat-sheet for marketers to look at to figure out what to post that day. Don’t think of it as something that’s set in stone- think of it as an idea. Feel free to take some ideas from this and form your own weekly social media calendar!
(Right click -> Open Image in New Tab to see it fullsized)
I listed 3 ideas for every day of the week. This doesn’t mean post 3 times a day, this is just an idea for what you can post each day! If you’d like more ideas for social media posts, check out my article on over 40 different post ideas for your indie game studio.
Here’s the text version of the calendar:
#MotivationMonday- post something motivational
Post a link to a devlog or editorial
Share a piece from the soundtrack
Post a poll- ask for feedback, something silly, etc.
Post a preview of something new to come
Share concept art
#WIPWednesday- post a WIP of whatever you’re working on
#IndieDevHour- 7PM UK time post something indie dev
Do a giveaway
#ThrowbackThursday- post something old and compare it to how it looks now
Ask for feedback on a new asset / screenshot
Introduce a team member
#FanartFriday- RT fanart of your game
#FollowFriday- thank some of your followers and tag them
Link your trailer or new gameplay shots
#ScreenshotSaturday- post a screenshot from your game
#CutieSaturday- post art of a cute girl from your game
Show a behind-the-scenes look
Post a funny quote from the game
Say what inspired you to make your current game(s)
Write a devlog on the process for making part of the game
Feel free to share this article or the calendar itself around. If you liked this post, I’ve got plenty more marketing & game dev articles on this blog under the Articles tab.
So a few months ago I ordered some stickers from Shutterfly. In case you’re unaware on who they are, they’re a typical photo print site where you can upload photos and get it printed on about anything.
Anyway, they were having a sale so I said sure and tried them out. The package was a flat cardboard envelope.
I opened up the package and there was my stickers in a sheet. They’re not too bad quality, but I wouldn’t recommend them unless they’re over 50% off (cheaper to get stickers elsewhere).
However, something else was included in my package…
A wine voucher with my stickers? It’s more likely that you think. At first I thought this was some weird cross-promotion, but the more I thought about it the more it made sense to me…
Think about your audience
Shutterfly was clearly incentivising its customers to buy more. At this stage in the marketing funnel I’m clearly a customer- I’ve bought something from them and have received my product. But why wine?
My best guess is because of their target audience- who likes ordering custom photo gifts and wine? That’s right, women in their 30-50s. And uh, the occasional 22 year old college grad, minus the wine part.
In most of their example images, the models are women of varying ages; some of the photos show families, but most are of women.
While wine clearly isn’t a gendered product, Naked Wines is most likely expanding their awareness by partnering with a company that has a similar audience.
Partnering with others
The biggest takeaway I have for this is two things:
Know your audience
Don’t be afraid to work & partner with groups with similar audiences
While the Shutterfly example is more of a company getting adspace with another company’s audience, you can partner with other groups to cross promote. Sharing each others’ games, boosting them all, etc.
With games it’s safe to say that if a player likes RPGs, they’re not going to play one and then abandon the genre altogether- they’re going to look for more RPGs. Consider teaming up with creators for similar games!
The easiest way for us game devs to partner together is to share each others games- retweet posts or make new posts sharing each others games. Another way is to participate in bundles and collections with other devs. Although I’ve yet to try it, you could go more personalized with collaborative events.
RT / share posts
Participate in bundles / collections
Host collaborative events
At the very least, get out there and talk to others who are making games with a similar audience to yours!
I like to learn from example, so I thought this quick post would be an interesting read to at least somebody. Feel free to tell me what you think on Twitter or in my marketing channel on Discord!
Often when developing games we find ourselves in a bubble of development. We trick ourselves into thinking things are set in stone when they aren’t. We start believing that we have to do things a certain way. Everyone does it eventually. So I created a series of questions to ask yourself while in different stages of development. Did I miss any important ones? Send them to me on Twitter or Discord!
Thought I’d make a quick post this week on a list of things you can do right now to kickstart your brand new social media account. I got the inspiration for this when someone in Devtalk+ was asking me for advice on their game dev / art Twitter that they hadn’t used for years so they were looking for a fresh start.
This guide is primarily for game dev and art accounts. However, other types of accounts can take some ideas and implement them as well. If you find any of these helpful or something I missed, please let me know!
Before we start… decide what your account will focus on. Will it be for your studio? Or promoting your graphic design to game devs? Or sharing your art to the world? This will make it much easier moving forward.
Note: for personal accounts (such as my own) they can have multiple aspects but can have 1 primary focus. For my personal account, I’ll RT fanart from anime and games I like and post about my chihuahua Leroy, but the primary focus is game development ideas and philosophies (i.e. not sharing my game dev progress but rather talking about game dev concepts like marketing).