tl;dr I couldn’t find a social media calendar for video games specifically so I made one. Enjoy.
I should probably preface this with a definition- what is a social media calendar? According to CoSchedule:
For now, I’ll use the definition of “a list of plans to help create social media content”. Social media calendars that fit this description, in most cases, are used by big corporations for brainstorming ideas for marketing content on social media, as the name implies. However, because most of these are made for large corporations by marketing companies, they are made to be as inclusive and broad as possible so anyone can use them- in this, they become harder to use, especially so for niches rather than conglomerates. I couldn’t find one that would be great for game developers to use as reference for social media- rather, I had to use a combination of multiple calendars to get ideas for social media that would be relevant.So, I made my own.
These are a few suggestions for each day to post about you’re games- some days have prominent hashtags (mainly on twitter) but every day has a suggestion on what to post in general.Wednesdays and Saturdays are typically the biggest in terms of relevant content you can post, given that they both have 2 large tags that are very relevant to game dev. This list is mainly for Twitter, but can be referenced for other social media sites.