Blog

2020 Year in Review

Phew. The year from hell is almost over. I think it’s safe to say this year was not what anyone expected nor wanted. At the time of writing this (December 27th) I’ve moved back home and been in isolation with my parents since spring break in March. But I want this to mention the good things that happened this year, since there were a few happy things!

  • Graduated college with a bachelors in computer science from the school of engineering
  • Released Enamored Risks
  • Started marketing for Virtuality Project
  • 1 year anniversary at Studio ร‰lan
  • Spoke at VNConf and Crunchyroll Expo
  • Had an interview with a AAA company for my dream job
Continue reading “2020 Year in Review”
Articles

What We Can Learn from Manga Marketing

A few days ago I had to clean up our storage unit. One of the boxes I took home was part of my manga collection. As a new rule of thumb I don’t work on weekends (but I’m writing this on Saturday- whoops!) so I spent the day rereading some of then. Since I’m a shounen junkie, a lot of them are from Shounen Jump. As I finished a couple of them, I noticed that at the end of every manga they had a straight-forward marketing strategy…

Let’s take a look at the end of a handful of mangas to see what I mean. I’ll list out a few different mangas to give examples of different advertisement strategies and then see how we can relate this to video games.

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Articles

My Experience with the 2020 Summer and Autumn Steam Game Festivals

This summer Steam introduced their games festivals, tri-annual events on Steam where users could try out demos for upcoming games. Anyone who’s a Steam publisher can enter them and the demos are featured on Steam. For indies, it’s a win-win.

However, with the second Steam Game Festival now coming to a close, it’s clear this isn’t the marketing goldmine we’ve all been looking for. Today I’m going to quickly go over my experiences with both game festivals and what I hope to see in the future.

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