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Social Media Marketing for Indie Games – Twitter 2021 Guide

As of 2019 Twitter has over 81.7 million users, according to Statista. Over 55% of Twitter users as of July 2020 are between 18-34 years old. This is the site you’ll see recommended again and again to indie devs, and for good reason- it’s easy to pick up, there’s a wide array of indie devs on the site, and you can easily link things.

Today we’re going to look at how to compose your tweets and different tips & tricks for indie game marketing on Twitter.

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Social Media Marketing Plan Template + Marketing Funnel

This month I was struck by a lot of upcoming marketing campaigns- that is to say, I had to do a lot of planning! I’m also in the middle of writing several different articles which are near completion… but this month I also made a few infographics. First I have a custom marketing funnel that shows the steps of the buyer’s journey. Second I have a quick social media marketing plan template for indie games. I hope these’ll be of some help!

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Social Media Marketing for Indie Games – 2021 Guide

Hi, I’m Miko. I’ve been learning digital marketing ever since my first commercial game, That Which Binds Us, didn’t sell as well as I expected. Nowadays I do social media management at Studio ร‰lan and Virtuality Project as well as my own studio Crystal Game Works. I get asked a lot how new devs can promote their indie game and the short answer is “post interesting images consistently” but the long answer is, well, much longer. When does a new dev start posting? Where do they post? How do they post?

This series will be long. Treat it as a guide book. An advice list. Take some parts as solid rules and others as ideas you can mold into your own style. Figure out what works best for you and your game as you learn. Let’s get started.

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What We Can Learn from Manga Marketing

A few days ago I had to clean up our storage unit. One of the boxes I took home was part of my manga collection. As a new rule of thumb I don’t work on weekends (but I’m writing this on Saturday- whoops!) so I spent the day rereading some of then. Since I’m a shounen junkie, a lot of them are from Shounen Jump. As I finished a couple of them, I noticed that at the end of every manga they had a straight-forward marketing strategy…

Let’s take a look at the end of a handful of mangas to see what I mean. I’ll list out a few different mangas to give examples of different advertisement strategies and then see how we can relate this to video games.

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My Experience with the 2020 Summer and Autumn Steam Game Festivals

This summer Steam introduced their games festivals, tri-annual events on Steam where users could try out demos for upcoming games. Anyone who’s a Steam publisher can enter them and the demos are featured on Steam. For indies, it’s a win-win.

However, with the second Steam Game Festival now coming to a close, it’s clear this isn’t the marketing goldmine we’ve all been looking for. Today I’m going to quickly go over my experiences with both game festivals and what I hope to see in the future.

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Marketing Indie Games on Amino

My experiences with Amino and takeaways from it

One of my college roommates (still) spends a lot of time browsing newer social media platforms- one of them being Amino. I knew it was an app that Gen-Z uses but that was about it. And then another friend said she used it and that there were visual novel and artist groups on it. Now I was intrigued.

I had never heard of people using Amino for marketing, but surely it had been attempted, right? This was a popular social media for younger people. Millions of downloads. It had been attempted, right?!

After hours of searching for articles, threads, something along the lines of “I’m going to post on Amino to promote my thing” I came up empty-handed. So I trenched into uncharted territory. Here’s what I found.

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